Kegiatan Marketing Public Relations PT. X Bandung pada Program “Komunitas Siap Gerak”

Abstract. Currently, there are many young, beautiful and accomplished Muslim designers who make modern clothing without leaving Islamic law. The purpose of this research is to find out the management Marketing Public Relations activities, optimization media used reasons for PT. X Bandung chose “Ready Move Community” Program. theory is, three ways strategy, new media, operational concept public relations. This was structured using a qualitative method with case study approach. Meanwhile, data collection technique done by interview, observation, literature documentation. results found that in program management, namely determining goals, time & activities carried out, target public, then collaborating professional trainers, strategies attract consumer interest "Community Ready Move" activities. optimizing Instagram social where has business features, feeds stories maximize its promotion. Arktiv's reason choosing "Komunitas Gerak" market introduce healthy living, as form care community.
 Abstrak. Saat ini banyak desaigner muslim muda, cantik dan berprestasi yang membuat busana tanpa meninggalkan syariat islam. Tujuan adanya penelitian untuk mengetahui pengelolaan kegiatan Relations, optimalisasi dimanfaatkan alasan dari memilih Program “Komunitas Siap Gerak”. Teori digunakan yaitu, konsep operasional Penelitian disusun menggunakan metode kualitatif dengan pendekatan studi kasus. Teknik pengumpulan dilakukan wawancara, observasi, pustaka dokumentasi. Hasil ditemukan bahwa dalam yaitu menentukan tujuan, waktu dilakukan, publik sasarannya, lalu bekerjasama pelatih professional, strategi menarik minat konsumen hasil sosial dimana memiliki fitur instagram business, story memaksimalkan promosinya. Sedangkan Arktiv Gerak” memasarkan memperkenalkan hidup sehat, sebagai bentuk kepedulian masyarakat.